--- title: Insights | 8 West Consulting --- [Skip to content](https://8west.ie/insights#main-content) [![8 West Logo](https://8west.ie/hs-fs/hubfs/Imported%20images/logos/8West.png?width=165&height=100&name=8West.png)Homepage](https://www.8west.ie) - [Services](https://8west.ie/services) - [Enterprise Software Development](https://8west.ie/services/enterprise-software-development) - [Cloud Engineering & Transformation](https://8west.ie/services/cloud-engineering) - [Artificial Intelligence & Machine Learning](https://8west.ie/services/ai-machine-learning) - [Security & Regulatory Compliance](https://8west.ie/services/security) - [Ecommerce](https://8west.ie/services/ecommerce) - [Creative, UX & Accessibility](https://8west.ie/services/creative-ux-accessibility) - [Content Management](https://8west.ie/services/content-management) - [Data & Business Intelligence](https://8west.ie/services/data-business-intelligence) - [Product Development](https://8west.ie/services/product-development) - 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[READ MORE](https://8west.ie/insights/measuring-ai-productivity-in-software-delivery) ![Avatar picture of the author: Mark Rainford](https://8west.ie/hubfs/8-West-Consulting-Member-Mark-Rainford.jpg) ##### Mark Rainford VP of Commercial & Innovation, 8 West Consulting Jul 03, 2026 ### LATEST - ![Why Agentforce Stalls Inside Health & Dental Payers (and the Foundation That Fixes It)](https://8west.ie/hubfs/8%20West%20consulting%20-%20Article%20-%20Why%20Agentforce%20Stalls.png) ARTICLE #### Why Agentforce Stalls Inside Health & Dental Payers (and the Foundation That Fixes It) [READ MORE](https://8west.ie/insights/why-agentforce-stalls-inside-health-dental-payers-and-the-foundation-that-fixes-it) Oct 06, 2026 - ![Getting Started with Wayfinder](https://8west.ie/hubfs/8%20West%20Consulting%20-%20Article%20-%20Russ%20Painter%20-%20Getting%20Started%20with%20Wayfinder.jpg) ARTICLE #### Getting Started with Wayfinder [READ MORE](https://8west.ie/insights/getting-started-with-wayfinder) Oct 02, 2026   ### POSTS Filter by Post Type ARTICLE ![Red circle](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-Sketches-vivid-red-circle.png) WEBINAR ![Red circle](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-Sketches-vivid-red-circle.png) WHITEPAPER ![Red circle](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-Sketches-vivid-red-circle.png) CLEAR FILTER BY TYPE - ![](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-Sketches-small-red-check-mark.png) ARTICLE - ![](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-Sketches-small-red-check-mark.png) WEBINAR - ![](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-Sketches-small-red-check-mark.png) WHITEPAPER - CLEAR FILTER BY TOPIC TOPICS - ![Why Agentforce Stalls Inside Health & Dental Payers (and the Foundation That Fixes It)](https://8west.ie/hubfs/8%20West%20consulting%20-%20Article%20-%20Why%20Agentforce%20Stalls.png) ARTICLE #### Why Agentforce Stalls Inside Health & Dental Payers (and the Foundation That Fixes It) health insurtech architecture Agentforce can only be as reliable as the Salesforce org beneath it. This first article in our series explores why health and dental payer pilots stall when data models, automations, integrations, and validation rules are not ready for AI, and why fixing those foundations should come before scaling agents. [READ MORE](https://8west.ie/insights/why-agentforce-stalls-inside-health-dental-payers-and-the-foundation-that-fixes-it) ![](https://8west.ie/hubfs/8-West-Consulting-Logo-250x250.png) ##### 8 West Consulting Your Vision Realised Oct 06, 2026 - ![Getting Started with Wayfinder](https://8west.ie/hubfs/8%20West%20Consulting%20-%20Article%20-%20Russ%20Painter%20-%20Getting%20Started%20with%20Wayfinder.jpg) ARTICLE #### Getting Started with Wayfinder AI & innovation Software Architect Russ Painter breaks down how Matt Pocock’s Wayfinder skill helps you plan, research, and map complex AI development with human-in-the-loop precision. [READ MORE](https://8west.ie/insights/getting-started-with-wayfinder) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Russ-Painter.png) ##### Russ Painter Software Architect, 8 West Consulting Oct 02, 2026 - ![The Hidden Risk of Extensions](https://8west.ie/hubfs/8-West-Consulting-Article-the-hidden-risk-of-extensions.png) ARTICLE #### The Hidden Risk of Extensions security Extensions are convenient pieces of software that, as the name implies, extend the functionalities of an existing piece of software. They're small, optional and designed for convenience, like a browser plugin to block ads or a Visual Studio extension to format code. An important reminder is that extensions are software that runs inside highly trusted environments, like your browser and your IDE, making them part of your attack surface. [READ MORE](https://8west.ie/insights/the-hidden-risk-of-extensions) ![](https://8west.ie/hubfs/8-West-Consulting-member-Marcello-Carboni.png) ##### Marcello Carboni Cyber Security Specialist, 8 West Consulting Aug 26, 2026 - ![Make Claude Talk Aircraft Manual Language (ASD-STE100)](https://8west.ie/hubfs/SEO_optimized_media/impact_engagements_cards_imgs/8-West-Consulting-Article-Make-Claude-Talk.png.png) ARTICLE #### Make Claude Talk Aircraft Manual Language (ASD-STE100) AI & innovation How a 40-Year-Old Aerospace Standard Fixes Claude's Verbosity Problem. [READ MORE](https://8west.ie/insights/make-claude-talk-aircraft-manual-language-asd-ste100) ![](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-Member-Janos-Farkas.png) ##### Janos Farkas Technical Lead, 8 West Consulting Aug 20, 2026 - ![The Hidden Cost of AI: How to Cut Your Token Spend Without Losing Performance](https://8west.ie/hubfs/8-West-Consulting-Article-Hdden-Cost-of-AI.png) ARTICLE #### The Hidden Cost of AI: How to Cut Your Token Spend Without Losing Performance AI & innovation strategy Unpredictable token consumption, driven by long outputs and compounding context in multi-turn conversations, causes severe budget overruns for organizations using generative AI. By combining techniques like prompt caching, model routing, and proper instrumentation, teams can reduce AI costs without sacrificing quality. [READ MORE](https://8west.ie/insights/the-hidden-cost-of-ai-how-to-cut-your-token-spend-without-losing-performance) ![](https://8west.ie/hubfs/8-West-Consulting-Logo-250x250.png) ##### 8 West Consulting Your Vision Realised Jul 29, 2026 - ![Keeping Claude Code Useful in Large Codebases](https://8west.ie/hubfs/8-West-Consulting-janos-farkas-article-Keeping-Claude-Code-Useful-in-Large-Codebases.png) ARTICLE #### Keeping Claude Code Useful in Large Codebases AI & innovation How to keep AI coding agents useful as a codebase grows, by giving them structure, memory, and built-in friction to challenge their own work. [READ MORE](https://8west.ie/insights/keeping-claude-code-useful-in-large-codebases) ![](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-Member-Janos-Farkas.png) ##### Janos Farkas Technical Lead, 8 West Consulting Jul 10, 2026 - ![Measuring AI Productivity in Software Delivery](https://8west.ie/hubfs/FinOps%20-%20Measuring%20AI%20Productivity.jpg) WHITEPAPER #### Measuring AI Productivity in Software Delivery AI & innovation Every leadership team in software delivery is asking some version of the same question: what productivity gains are we getting from AI, and what should we expect over the next twelve months? [READ MORE](https://8west.ie/insights/measuring-ai-productivity-in-software-delivery) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Mark-Rainford.jpg) ##### Mark Rainford VP of Commercial & Innovation, 8 West Consulting Jul 03, 2026 - ![The Rediscovery of Deep Specification: How LLMs will Rewrite the Agile Playbook](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-post_img.png) ARTICLE #### The Rediscovery of Deep Specification: How LLMs will Rewrite the Agile Playbook AI & innovation strategy Agile moved us away from deep specification for good reasons. LLMs may have quietly removed them. Our Director of Engineering, Brendan Lawlor, makes the case that some assumptions shaping software development for 25 years are worth revisiting. [READ MORE](https://8west.ie/insights/the-rediscovery-of-deep-specification-how-llms-will-rewrite-the-agile-playbook) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Brendan-Lawlor_blog.jpg) ##### Brendan Lawlor Director of Engineering, 8 West Consulting May 26, 2026 - ![Supply Chain Defense for Modern Package Managers](https://8west.ie/hubfs/8-west-russ-painter-article-supply-chain-defence.png) ARTICLE #### Supply Chain Defense for Modern Package Managers security AI & innovation architecture Modern software imports code from hundreds of strangers at build time, and AI-powered attackers are making that risk harder to ignore. Our Software Architect, Russ, breaks down the practical defences every engineering team should have in place across TypeScript, C#, Python, Kotlin, and Rust. [READ MORE](https://8west.ie/insights/supply-chain-defense-for-modern-package-managers) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Russ-Painter.png) ##### Russ Painter Software Architect, 8 West Consulting May 20, 2026 - ![Comprehension Debt: How Misusing AI Can Make You Worse At Your Job](https://8west.ie/hubfs/8-west-russ-painter-article-comprehension-debt.png) ARTICLE #### Comprehension Debt: How Misusing AI Can Make You Worse At Your Job AI & innovation strategy Using AI to move faster is useful. Losing the reasoning behind what it produces is a risk most teams underestimate. Our Software Architect, Russ, explores comprehension debt, what it is, why it applies across every role, and how to avoid it. [READ MORE](https://8west.ie/insights/comprehension-debt-how-misusing-ai-can-make-you-worse-at-your-job) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Russ-Painter.png) ##### Russ Painter Software Architect, 8 West Consulting Apr 28, 2026 - ![Chrome Dev Tools AI Generated Code for Page Querying and Brainstorming](https://8west.ie/hubfs/8-west-russ-painter-article-chrome-dev-tools-ai-generated-code.png) ARTICLE #### Chrome Dev Tools AI Generated Code for Page Querying and Brainstorming AI & innovation Chrome 147 added AI code generation directly in the developer console, and it's more useful than it sounds. This article walks through practical examples of using it for DOM querying, data scraping, and quick rebranding proofs of concept without writing a line of code manually. [READ MORE](https://8west.ie/insights/chrome-dev-tools-ai-generated-code-for-page-querying-and-brainstorming) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Russ-Painter.png) ##### Russ Painter Software Architect, 8 West Consulting Apr 21, 2026 - ![Caveman AI Skill for Terse Replies](https://8west.ie/hubfs/8-west-russ-painter-article-caveman-ai-skill.png) ARTICLE #### Caveman AI Skill for Terse Replies AI & innovation AI output is often too long, too polished, and full of filler. Our Software Architect, Russ, shares the Caveman skill, a practical way to strip AI responses back to what actually matters, with installation instructions and usage options for individuals and teams. [READ MORE](https://8west.ie/insights/caveman-ai-skill-for-terse-replies) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Russ-Painter.png) ##### Russ Painter Software Architect, 8 West Consulting Apr 13, 2026 - ![Brooks’ Law Still Holds. But Something Else Changed.](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-post_img.png) ARTICLE #### Brooks’ Law Still Holds. But Something Else Changed. AI & innovation strategy Brooks' Law hasn't broken, but something fundamental has shifted. Our Director of Engineering, Brendan Lawlor, explores how LLMs are moving the bottlenecks in software delivery and what that means for engineering roles at every level. [READ MORE](https://8west.ie/insights/brooks-law-still-holds.-but-something-else-changed) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Brendan-Lawlor_blog.jpg) ##### Brendan Lawlor Director of Engineering, 8 West Consulting Mar 25, 2026 - ![What I Actually Want From AI in Software Delivery: Read the Logs, Write the Fix, Let Me Approve](https://8west.ie/hubfs/8-west-mel-collins-article-what-i-want-from-AI-in-software-delivery.png) ARTICLE #### What I Actually Want From AI in Software Delivery: Read the Logs, Write the Fix, Let Me Approve AI & innovation Code generation is only half the story. Our Software Architect, Mel Collins, makes the case for AI that stays in the loop after the code is written, reading logs, identifying root causes, preparing fixes, and handing the result to a human for approval. [READ MORE](https://8west.ie/insights/what-i-actually-want-from-ai-in-software-delivery-read-the-logs-write-the-fix-let-me-approve) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Mel-Collins_blog.jpg) ##### Mel Collins Software Architect, 8 West Consulting Mar 16, 2026 - ![IDE-Less Development with Codex](https://8west.ie/hubfs/8-west-mel-collins-article-IDE-less-development-with-Codex.png) ARTICLE #### IDE-Less Development with Codex AI & innovation Our Software Architect, Mel Collins, built a fully functional Android app in 5 hours using Codex, with no prior Android, Flutter, or Bluetooth protocol experience. A practical look at what IDE-less, conversational AI development actually looks like in practice. [READ MORE](https://8west.ie/insights/ide-less-development-with-codex) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Mel-Collins_blog.jpg) ##### Mel Collins Software Architect, 8 West Consulting Mar 11, 2026 - ![CLEAR. Practical AI-First Design Principles for Real Codebases](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-post_img.png) ARTICLE #### CLEAR. Practical AI-First Design Principles for Real Codebases AI & innovation architecture AI tools have given architecture a second consumer alongside human developers. Our Software Architect, Mel Collins, outlines CLEAR, the practical framework for designing codebases where both humans and AI can reason effectively. [READ MORE](https://8west.ie/insights/clear.-practical-ai-first-design-principles-for-real-codebases) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Mel-Collins_blog.jpg) ##### Mel Collins Software Architect, 8 West Consulting Jan 20, 2026 - ![Future-Proof Your SEO Strategy for AI Search](https://8west.ie/hubfs/insights_whitepapers/8-West-Consulting-Whitepaper-Future-Proof%20Your%20SEO%20Strategy%20for%20AI%20Search.jpg) WHITEPAPER #### Future-Proof Your SEO Strategy for AI Search AI & innovation strategy AEO, GEO and LLMO Recommendations [READ MORE](https://8west.ie/insights/future-proof-your-seo-strategy-for-ai-search) ![](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-Member-Deirdre-OConnell.png) ##### Deirdre O'Connell Senior Software Developer, 8 West Consulting Nov 13, 2025 - ![Understanding (and fixing) the LLM Hallucinations Problem](https://8west.ie/hubfs/8-west-consulting-LLM-hallucinations-problem.jpg) ARTICLE #### Understanding (and fixing) the LLM Hallucinations Problem AI & innovation LLM hallucinations are one of the most discussed limitations of AI, but what causes them and can they be fixed? This article explains why models hallucinate and the techniques being used to contain them. A practical read for anyone working with AI where accuracy matters. [READ MORE](https://8west.ie/insights/understanding-and-fixing-the-llm-hallucinations-problem) ![](https://8west.ie/hubfs/8-West-Consulting-member-Marcello-Carboni.png) ##### Marcello Carboni Cyber Security Specialist, 8 West Consulting Nov 04, 2025 - ![Agentic Coding in Practice: A Client Case Study](https://8west.ie/hubfs/8-west-consulting-agentic-coding.jpg) ARTICLE #### Agentic Coding in Practice: A Client Case Study health insurtech AI & innovation A real-world test of agentic coding on a production application for a dental insurance client, tracking every hour to measure what AI assistance actually delivers. The result was a 38.3% reduction in development time, with lessons on where human judgment remains essential. [READ MORE](https://8west.ie/insights/agentic-coding-in-practice-a-client-case-study) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Russ-Painter.png) ##### Russ Painter Software Architect, 8 West Consulting Oct 22, 2025 - ![How to Create Zero Trust Architecture](https://8west.ie/hubfs/8-west-consulting-zero-trust-architecture.jpg) ARTICLE #### How to Create Zero Trust Architecture security architecture The traditional perimeter model of cybersecurity has a fundamental flaw. once an attacker is inside, they can move freely. This article from our Cyber Security Specialist, Marcello Carboni, explains the Zero Trust architecture model, its core principles, and why never trust, always verify has become the standard approach for organisations operating in today's complex, cloud-first environments. [READ MORE](https://8west.ie/insights/how-to-create-zero-trust-architecture) ![](https://8west.ie/hubfs/8-West-Consulting-member-Marcello-Carboni.png) ##### Marcello Carboni Cyber Security Specialist, 8 West Consulting Oct 02, 2025 - ![AI and Deveolpment](https://8west.ie/hubfs/8-west-consulting-ai-and-development.png) ARTICLE #### AI and Deveolpment AI & innovation Can AI go beyond prototypes and help build real production tools? Our Technical Lead, Simone Medas, put that question to the test using Cursor, sharing what worked, where human judgment was still essential, and what it means to work with AI as a development partner. [READ MORE](https://8west.ie/insights/ai-and-deveolpment) ![](https://8west.ie/hubfs/8-West-Consulting-member-Simone-Medas.png) ##### Simone Medas Technical Lead, 8 West Consulting Jun 26, 2025 - ![The Emergence of Package Hallucination Attacks](https://8west.ie/hubfs/SEO_optimized_media/8-West-Consulting-post_img.png) ARTICLE #### The Emergence of Package Hallucination Attacks security AI & innovation When AI generates code referencing packages that don't exist, attackers can register those names with malicious software. Our Cyber Security Specialist, Marcello Carboni, explains how this emerging supply chain attack works and what teams can do to protect against it. [READ MORE](https://8west.ie/insights/package-hallucination-attacks) ![](https://8west.ie/hubfs/8-West-Consulting-member-Marcello-Carboni.png) ##### Marcello Carboni Cyber Security Specialist, 8 West Consulting Jun 06, 2025 - ![Well-Architected Framework Overview](https://8west.ie/hubfs/8%20West%20Whitepaper%20-%20Well-Architected%20Framework%20Overview.jpg) WHITEPAPER #### Well-Architected Framework Overview architecture Many organisations are running cloud environments that are underperforming, over-spending, or carrying hidden risk. This whitepaper walks through the Well-Architected Framework review process, covering all six pillars, and shows how a structured assessment delivers the visibility, roadmap, and expert guidance needed to optimise your cloud infrastructure with confidence. [READ MORE](https://8west.ie/insights/well-architected-framework-overview) ![](https://8west.ie/hubfs/8-West-Consulting-Logo-250x250.png) ##### 8 West Consulting Your Vision Realised Jun 03, 2025 - ![FinOps & Cost Optimization Overview](https://8west.ie/hubfs/8%20West%20Whitepaper%20-%20FinOps%20and%20Cost%20Optimization%20Overview-1.jpg) WHITEPAPER #### FinOps & Cost Optimization Overview architecture The FinOps & Cost Optimization Overview outlines how a FinOps-driven approach enables organisations to optimise cloud spend, improve visibility, and align cost with business value. [READ MORE](https://8west.ie/insights/finops-cost-optimization-overview) ![](https://8west.ie/hubfs/8-West-Consulting-Logo-250x250.png) ##### 8 West Consulting Your Vision Realised Jun 03, 2025 - ![Getting Started with Datadog](https://8west.ie/hubfs/8-west-consulting-webinar-getting-started-with-datadog-thumbnail-2.png) WEBINAR #### Getting Started with Datadog architecture Datadog is a key tool in our cloud engineering team's Well Architected Framework Audits which help organisations realise cost savings on their cloud environments, as well as map out a path to improved maturity in performance, reliability and security. [READ MORE](https://8west.ie/insights/getting-started-with-datadog) ![](https://8west.ie/hubfs/8-West-Consulting-Logo-250x250.png) ##### 8 West Consulting Your Vision Realised Jun 02, 2025 - ![A Quick Look at the Evolution of Phishing](https://8west.ie/hubfs/8-west-consulting-evolution-of-phishing.png) ARTICLE #### A Quick Look at the Evolution of Phishing security Phishing has evolved from low-effort scams to one of the most sophisticated attack vectors in cybersecurity. Our Cyber Security Specialist, Marcello Carboni, traces that evolution from the early AOL days to AI-driven phishing in 2025, and what it means for organisations trying to stay ahead. [READ MORE](https://8west.ie/insights/a-quick-look-at-the-evolution-of-phishing) ![](https://8west.ie/hubfs/8-West-Consulting-member-Marcello-Carboni.png) ##### Marcello Carboni Cyber Security Specialist, 8 West Consulting Apr 22, 2025 - ![Jailbreaking AI: How Large Language Models Can Be Exploited](https://8west.ie/hubfs/8-west-consulting-jailbreaking-ai.png) ARTICLE #### Jailbreaking AI: How Large Language Models Can Be Exploited security AI & innovation LLMs are advancing fast but remain surprisingly easy to manipulate. Our Cyber Security Specialist, Marcello Carboni, explores how jailbreaking works and why it matters as AI becomes more embedded in everyday workflows. [READ MORE](https://8west.ie/insights/jailbreaking-ai-how-large-language-models-can-be-exploited) ![](https://8west.ie/hubfs/8-West-Consulting-member-Marcello-Carboni.png) ##### Marcello Carboni Cyber Security Specialist, 8 West Consulting Mar 19, 2025 - ![Embracing Journey-Centric Design](https://8west.ie/hubfs/8-West-Consulting-article-journey-centric-design.jpg) ARTICLE #### Embracing Journey-Centric Design ecommerce health insurtech strategy design Most digital experience problems are not caused by poor products. they are caused by the gaps between them. This article explores how Journey-Centric Design moves beyond isolated improvements to create seamless, end-to-end experiences that drive real business outcomes. [READ MORE](https://8west.ie/insights/embracing-journey-centric-design) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Brendan-Foley.jpg) ##### Brendan Foley Director of Creative and UX, 8 West Consulting Feb 28, 2025 - ![Technical Deep Dive on converting native app to React Native](https://8west.ie/hubfs/8-West-Consulting-article-technical-deep-dive.jpg) ARTICLE #### Technical Deep Dive on converting native app to React Native ecommerce architecture A technical walkthrough of how 8 West migrated an iOS Swift app to React Native, covering the architecture decisions, state management approach, and performance considerations that made the transition a success, and what teams considering a similar move should know. [READ MORE](https://8west.ie/insights/technical-deep-dive-on-converting-native-app-to-react-native) ![](https://8west.ie/hubfs/8-West-Consulting-member-Catalin-Mirza.png) ##### Catalin Mirza Full-Stack Engineer, 8 West Consulting Feb 18, 2025 - ![Why Build in React Native](https://8west.ie/hubfs/8-West-Consulting-article-build-in-react-native.jpg) ARTICLE #### Why Build in React Native ecommerce architecture Maintaining separate iOS and Android codebases costs more than it needs to for most apps. This article explains when React Native makes sense as a cross-platform alternative and what the tradeoffs are worth knowing before you make the switch. [READ MORE](https://8west.ie/insights/why-build-in-react-native) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Alison-McDonnell.jpg) ##### Alison McDonnell Project Manager, 8 West Consulting Feb 13, 2025 - ![ECSO: Cybersecurity in Healthcare - Key Takeaways](https://8west.ie/hubfs/8-west-consulting-cybersecturity-in-healthcare.jpg) ARTICLE #### ECSO: Cybersecurity in Healthcare - Key Takeaways security health insurtech Healthcare is one of the most targeted sectors for cyberattacks, yet cybersecurity remains an afterthought across much of the industry. Our Cyber Security Specialist, Marcello Carboni, summarises key findings and proposed solutions from ECSO's recent healthcare cybersecurity webinar. [READ MORE](https://8west.ie/insights/ecso-cybersecurity-in-healthcare-key-takeaways) ![](https://8west.ie/hubfs/8-West-Consulting-member-Marcello-Carboni.png) ##### Marcello Carboni Cyber Security Specialist, 8 West Consulting Feb 12, 2025 - ![Redefining Online Retail with AI](https://8west.ie/hubfs/1738842172584.jpg) ARTICLE #### Redefining Online Retail with AI ecommerce AI & innovation AI is not just changing how retailers operate. it is reshaping how consumers buy. This article from Mark Rainford looks at how AI-driven sales agents and conversational commerce are set to make traditional ecommerce playbooks obsolete, and what smart retailers are already doing about it. [READ MORE](https://8west.ie/insights/redefining-online-retail-with-ai) ![](https://8west.ie/hubfs/8-West-Consulting-Member-Mark-Rainford.jpg) ##### Mark Rainford VP of Commercial & Innovation, 8 West Consulting Feb 06, 2025 - ![Generative AI and Offensive Security](https://8west.ie/hubfs/8-West-Consulting_article_stay-one-step-ahead-of-ai-driven-attacks.jpg) ARTICLE #### Generative AI and Offensive Security security AI & innovation AI is making software teams more productive. It is doing the same for attackers. This article from our team looks at how generative AI is already being used in real-world attacks, from convincing phishing campaigns and deepfake scams to polymorphic malware that evades detection. 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