Our Ecommerce Expertise | 8 West Consulting

Shopify Plus Partner

8 West specialise in Shopify setup and migrations, building unified commerce solutions that span every channel. From start-ups to scaling mid-market brands to complex enterprise environments, we streamline commerce operations and systems integrations to unlock growth, agility, and speed-to-market.

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Sanity Certified Partner

As a Sanity Certified partner, we use Sanity to bring structure and adaptability to the content layer of ecommerce. This enables teams to tailor every workflow, automate tasks with AI, and power content-rich storefronts from structured content.

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Industry Expertise

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We have a deep background and extensive experience working with Regulated Health & Dental companies, where trust, accessibility, and reliability are essential. Alongside our work with Luxury Beauty and Direct Selling brands, this experience informs how we plan, design, build, and grow ecommerce platforms.

STRATEGY

Ecommerce strategy & technical road mapping
Shopify & Shopify Plus planning
Headless & composable commerce strategy
Ecommerce strategy & technical road mapping
SEO & AI-driven search optimisation

CREATIVE

Information architecture for ecommerce journeys
User research & accessibility testing
Inclusive UX/UI & journey-centric design
Pixel-perfect front-end development
Brand strategy & identity for ecommerce
ADA & accessibility-aligned experience design

TECHNOLOGY

Custom Shopify builds & theme engineering
Shopify migrations & replatforming
Headless CMS implementations (Sanity/Contentful)
Custom app development
ERP, CDP, DAM, fulfilment, finance, loyalty, & PIM Integrations
Backend development & systems integrations

GROWTH

A/B testing & conversion optimisation
SEO & Core Web Vitals improvements
Performance analytics & event tracking
Continuous feature evolution & development
Performance tuning, support & monitoring
KPI optimisation

ESTÉE LAUDER

We’ve partnered with Estée Lauder and some of its global brands, including Jo Malone London, MAC, Clinique, Darphin Paris and Aveda delivering scalable platforms and consistent, high-quality experiences across digital touchpoints.

Ted Lasso Store Richmond

8 West supports the Ted Lasso Store Richmond with Shopify enhancements across UX, SEO, and analytics, creating a smoother experience and enabling continuous optimisation.

Avon US

For over 20 years, 8 West has delivered enterprise ecommerce platforms for AVON US, supporting the intricate workflows and scale required by a direct selling model.

Sunrider

8 West supports Sunrider with digital solutions that enhance the direct-selling experience, streamline operations, and strengthen the connection between consultants and customers across markets.